![]() Note: In a simple, declarative op-ed (“policy X is bad here’s why”), this may be straightforward. Statement of argument – either explicit or implied + Argumentīased on evidence (such as stats, news, reports from credible organizations, expert quotes, scholarship, history, first-hand experience) + 1st Point More Information on ledes and news hooks is below. A news hook is what makes your piece timely, and often is part of the lede. Why should everyone else – including those of us who are not experts in your area – care? + What’s the difference between being “right” and being “effective”?ĭoes your language tend to write off the people who would disagree with you, or do you employ empathy and respect in the pursuit of changing minds? + How will your ideas and arguments contribute to the conversation, and be helpful to your audience?ĭo you see your knowledge and experience in terms of its potential value to others?Ī lede is what sets the scene and grabs your reader’s attention – it is your introduction. ![]() Is your argument different, particularly original in the way it is delivered, or is it backed up by substantially new information or reporting? What is compelling about its contribution to the conversation? + So what? Is your argument based on evidence – solid material and logical building blocks that will be acknowledged as credible even by those who may disagree with your interpretation? + What’s new? Recognize that your average reader is not an expert in your topic, and that the onus is on you to capture her attention – and make the argument compel.Īre you authoritative on your topic? Are you accountable to what you say you know? Can you provide evidence of your expertise? You don’t need to have a famous name, a big title, or a fancy degree – but you do need to be well positioned to speak on your topic, and able to convey it. Never underestimate your reader’s intelligence, or overestimate her level of information. Jargon serves a purpose, but it is rarely useful in public debate, and can obfuscate – sorry, I mean cloud – your argument. So keep an eye out for surprising connections and new news hooks – the opportunity may come around again. Remember that a good idea may have more than one news hook, indeed if the idea is important enough it can have many. You may have only a few hours to get your piece in before the moment is gone. If you write about pop culture, read the media that cover it. If you write about Haiti, read the Haitian press. + Stay currentįollow the news – both general and specific to your areas of specialty. Consider the metaphors that your experience and knowledge suggest. Know what you are an expert in and why - but don’t limit yourself.
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